Mars North America has unveiled a new packaging initiative to support its Snickers 'You're Not You When You're Hungry' campaign, which will see individual bars packaged with a variety of 'hunger symptoms'.
Snickers bars will be labelled with the words Cranky, Rebellious, Feisty, Sleepy, Loopy, Goofball, Grouchy, Forgetful, Confused, Irritable, Drama Mama, Impatient, Complainer, Dramatic, Princess, Spacey, Whiny, Curmudgeon, Ornery, Testy and Snippy.
"We're always looking for new ways to engage our fans, who know and love our campaign," said Allison Miazga-Bedrick, Director, Snickers.
"We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they're hungry, too."
An online campaign supporting the venture was launched by BBDO New York, outlining how Snickers can be used to 'solve hunger emergencies'.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.