UK retailer Waitrose & Partners has removed plastic packaging from multi-pack cans of its bestselling staples.
The idea is being tested on essential Waitrose's baked beans, chopped tomatoes, plum tomatoes, and sweetcorn.
The initiative will help the retailer to remove 18 tonnes of single-use plastics from its operations.
Customers can avail multipack discounts at the checkout counters if they purchase the same number of cans as in a multi-buy offer.
A 'Convenient' Option
Karen Graley, packaging manager at Waitrose & Partners, said "We know shoppers like the convenience of buying a few cans at a time as store cupboard essentials but we want to remove single-use plastic wherever we can.
"By selling the cans loose but at multi-buy prices, we’ll be able to pass the cost-saving on to customers - without passing on the plastic."
The decision to remove plastic packing from multipack cans of other products will depend on the response of this trial, the retailer said.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.