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Poundland Delays 'Twin Peaks' Launch Amid Legal Row

Published on Jul 18 2017 11:56 AM in Private Label tagged: Poundland / Toblerone / Twin Peaks

Poundland Delays 'Twin Peaks' Launch Amid Legal Row

UK discount retailer Poundland has delayed the launch of its new private-label Twin Peaks chocolate bar due to a legal challenge from Toblerone parent Mondeléz International, according to The Guardian.

Last month, the retailer announced that it was introducing the new product, which would be marketed as a cheaper alternative to Mondeléz's Toblerone.

The chocolate bar was initially planned to be launched at the end of June, however, it has not yet appeared in stores. It is reported that Poundland received a legal letter from Toblerone, which has delayed the launch, but the retailer still plans to launch Twin Peaks at a later date.

Product Development

Poundland said that Twin Peaks was developed in response to Toblerone's product changes last year, which changed the shape of the classic bar and reduced its weight by 20g.

“Poundland shoppers are savvy, and the change in their favourite chocolate bar last Christmas didn’t go unnoticed," said Poundland's trading director, Barry Williams, at the bar's launch. "That’s why we’ve created a new £1 alternative for them – the size they wanted, with a British taste, and with all the spaces in the right places.”

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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