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Private Label

Alcampo Expands Private-Label Offering By 5% In 2023

By Branislav Pekic
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Alcampo Expands Private-Label Offering By 5% In 2023

Spanish hypermarket and supermarket chain Alcampo added approximately 281 private-label products across food, drugstore, and perfumery segments in the past year, representing a 5% increase from 2022.

Around 50% of the new additions fall within the gourmet, organic, protein+, gluten-free, and vegan categories, responding to evolving market trends, the company noted.

The company now offers more than 3,850 SKUs, which corresponds to a 5% increase compared to 2022. This includes over 2,600 core products, as well as 190 from the gourmet Auchan Collection, 230 organic Bio products, and 57 gluten-free options. Additionally, over 200 are premium products, and 400 belong to the exclusive Cosmia hygiene and beauty brand.

In this period, Alcampo introduced cookies made with up to 85% less sugar than similar products, salt-free corn kernels, food ranges for athletes and senior citizens, and Cosmia's first Zero Waste products, such as reusable makeup remover discs and a Konjac facial sponge.

Product Reformulation

Furthermore, the company reformulated 134 own-brand products, reducing 5,570 kilograms of saturated fats, 13,000 kilograms of sugars, and 2,600 kilograms of salt.

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Raúl García, Alcampo's own brand product manager stated, "We are committed to innovation and to ensuring a wide range of own-brand products that satisfy all our customers' needs, whatever they may be, and also do so at the best price, ensuring a minimum saving of between 20% and 30%."

In line with its sustainability efforts, Alcampo launched MSC-certified sustainable canned tuna and introduced zero-waste products in the Cosmia line. The company seeks to achieve carbon neutrality by 2043 for direct emissions (Scope 1 and 2) and has aligned its emission reduction objectives with the Paris Agreement goals.

As the Spanish subsidiary of France's Auchan, Alcampo currently operates 79 hypermarkets and 452 supermarkets, along with 52 gas stations and an online commerce service.

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