Daymon, the global expert in private brands has released a white paper for the UK market entitled Ambient Meal Kits - Bringing the Outside In.
Currently, consumers are facing financial insecurity, which has resulted in cost-cutting and adapting to savvy buying behaviour.
With the virus bringing a home-centric shift, there is a growing demand for ambient meal kits in the UK.
This paper examines the development of this market and the opportunities for retailers to invest by expanding the meal kit offering.
Driven by affordability, health, sustainability, innovation, and the ability to align with consumers' lifestyles, private brands have all the attributes required to become a key driver in this category.
With 50 years of experience building successful private brand programmes around the world, Daymon is the only solution provider that influences all aspects of private brand development, from strategy to execution to consumer engagement.
Daymon’s unique approach helps retailers and brands set themselves apart through a full suite of best-in-class private brand development services, including strategy, analytics and insights, product development, supplier development and management, account management, and design and packaging management.
Daymon drives private brand innovation, differentiation and results.