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Private Label

Despar Italia Adds Asparagus To Its Premium Private-Label Range

Despar Italia has added asparagus grown in the Altedo region, in Italy, to its premium private-label assortment.

Branded as the ‘Green Asparagus of Altedo’, the vegetable is characterised by a refined and herbaceous taste.

Certified Product

The asparagus sold under the banner is IGP certified – recognition given to produce from select municipalities in the area around Altedo, in the provinces of Bologna and Ferrara.

The ‘Green Asparagus of Altedo’ is grown under specific conditions in the sandy soils of the Po Valley, where winters are wet and foggy.

The vegetable is harvested during the coolest hours of the day, to preserve moisture.

Health Benefits

Asparagus has countless health benefits and helps in preventing skin-ageing, water retention, and cellulite formation.

It eliminates toxins, strengthens the immune system, and regulates metabolism, cholesterol and blood pressure.

The Despar Premium line offers Italian products of excellence that promote the food and wine legacy of the country.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

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