Despar Italia Expands Private Label Ranges

By Branislav Pekic
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Despar Italia Expands Private Label Ranges

Despar Italia has launched the new 'Despar Veggie' range for those seeking an alternative to products of animal origin.

The range consists of 36 SKUs, which have obtained V-Label certification, synonymous with safety, quality and accurate controls, which are now also indicated on the packaging.

The purpose of V-Label is twofold: on the one hand it promotes a change in eating habits and lifestyle in order to acquire greater awareness of what is on the plate; on the other, it promotes physical, environmental and animal welfare.

Salad Range

Also new to the Despar Italia assortment are a range of 'Despar Enjoy' salads, available in nine different varieties.

Variants include the 'Fantasia' salad, featuring dried tomatoes, olives and tuna, and the 'Gustosa' salad, with toasted bread, flakes of parmesan cheese and Lara nuts. There are also two 100% organic versions: misticanza with cherry tomatoes and misticanza with carrots and olives.


Elsewhere, the Despar Vital drinking yogurt line has undergone a restyling, with new eco-friendly packaging. Entirely recyclable, the packaging uses 70% less plastic than the previous pack format.

Available in banana, strawberry, berry and peach flavours, the new product formula has 10% less sugar than the previous recipe (20g). Despar Vital yoghurt drinks are priced at €0.69 per unit.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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