Despar Italia Unveils Private-Label Italian UHT Milk
Despar Italia has rolled out a new range of own-brand, 100% Italian UHT milk in several formats.
The milk is sourced from select Italian farms of the Sterilgarda company, a renowned name in the dairy sector.
The milk is packaged after eliminating biological impurities through microfiltration, followed by thermal treatment that allows the milk to be preserved for an extended period of time.
The process allows the product to retain its rich, natural taste, nutritional value, and organoleptic characteristics.
Despar UHT milk is available in three varieties - whole, skimmed and partially skimmed in 1 litre and 500ml formats.
The packaging features modern and colourful graphics and comes with a practical 'open and close' cap that facilitates the preservation of the product.
The product is priced at €0.99/litre for whole milk, €0.91/litre for skimmed milk, and €0.93/litre for semi-skimmed milk.
The 500ml versions cost €0.55 for whole milk, €0.50 for skimmed milk, and €0.52 for partially skimmed milk.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.