Private Label

Eurospin Opens Private Label Christmas Pop-Up Shop In Rome

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Italian discount supermarket chain Eurospin has opened a temporary store at Rome’s Termini railway station to celebrate the holiday season.

The shop is called Le Nostre Stelle and sells premium private label products. In addition, visitors can also purchase Christmas gift packages ranging from €19.99, with free delivery throughout Italy.

A similar initiative was launched last Christmas by Italian supermarket chain U2 (owned by retailer Unes). Its temporary store in Milan was dedicated to the leading private label brand Il Viaggiator Goloso.

At the same time, Eurospin has continued with its expansion strategy, opening six new stores in November alone (in Trepuzzi, Sandrigo, Partinico, Milazzo, Carsoli and Nepi).

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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