Il Viaggiator Goloso Expands In Verona, Launches New Rice Line

By Branislav Pekic
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Il Viaggiator Goloso Expands In Verona, Launches New Rice Line

Il Viaggiator Goloso, the premium private label brand of Italian retailer Unes, has opened a new retail area within a hypermarket, in addition to launching a new line of rice products.

Besides two dedicated stores in Milan, Il Viaggiator Goloso is now present within the Iper hypermarket in Verona's Le Corti Venete Shopping Mall, with a range of around 600 products.

Rice Launch

The company has also announced the launch of Riso Anno Mille, a new product line consisting of three rice references - Carnaroli, Arborio and Rosa Marchetti.

The products are created in Cassinazza, in the province of Pavia, and will be available in all Unes, U2 Supermercato and Il Viaggiator Goloso stores at a price of €2.90.

They will also be available at Hyper La Grande 'I' stores and on Amazon Prime Now.


Meanwhile, Il Viaggiator Goloso has closed week 44 of the year (up to 5 November) with 48.4% sales growth compared to the same period in 2016.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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