Private Label - Intermarché
Portuguese Senior Citizens 'Most Loyal' Private Label Buyers
Senior citizens in Portugal are the most loyal buyers of private label brands, with 24% seeking out such products because they believe they are the cheapes...
Intermarché Launches Private Label Recipe Competition
Hypermarket chain Intermarché has launched a competition in Portugal aimed at promoting its private label brand. Lasting until 22 December, the i...
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