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Private Label - Intermarché

Portuguese Senior Citizens 'Most Loyal' Private Label Buyers

Portuguese Senior Citizens 'Most Loyal' Private Label Buyers

Senior citizens in Portugal are the most loyal buyers of private label brands, with 24% seeking out such products because they believe they are the cheapes...

Intermarché Launches Private Label Recipe Competition

Hypermarket chain Intermarché has launched a competition in Portugal aimed at promoting its private label brand. Lasting until 22 December, the i...