French retailer Intermarché has announced a promotional campaign on some 500 private-label SKUs – as well as 500 branded products – under the banner '1,000 Produits Pouvoir D'Achat' (1,000 Purchasing Power Products).
The campaign will run for a period of 100 days from the end of August, and follows on from the Les Mousquetaires-owned grocer's '500 produits anti-inflation' initiative.
It will see the retailer 'significantly strengthen its fight to defend purchasing power' amid continued high inflation, it said in a statement.
'Cheapest Products In France'
As part of the campaign, Intermarché will seek to offer the 'cheapest products in France' in a specific category on a week-to-week basis, such as a litre of apple juice for €0.75, or a brick of ice cream for less than €2.
For the duration of the campaign, fillet of white fish and ground beef are offered at less than €10 per kilogram, the retailer added. In addition, loyalty card holders have the opportunity to save an additional 10% on fruit and vegetable purchases on Saturdays and Sundays.
"We wanted to mark our commitment with a reinforced campaign," commented Christophe Chineau, president of Intermarché and Netto. "This involves doubling the number of anti-inflation products, an essential response to the daily needs of our customers."
Market Share Performance
According to the most recent market share data from Kantar, Groupement les Mousquetaires, saw its market share rise by 0.2 percentage points in the period from 10 July to 6 August, to stand on 15.9%.
The group reported a strong performance in its Netto business during the period, and also on Intermarché's online channels, Kantar said.
