Italian Retailers Promote Regional Produce With New Ranges

By Branislav Pekic
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Italian Retailers Promote Regional Produce With New Ranges

Italian food retailer Gruppo Gabrielli has launched a new premium private label brand focusing on regional products that respect good agricultural practices and transform healthy ingredients into quality produce.

The new range, Fatti Buoni, consists of 40 products, which have been developed in collaboration with 17 suppliers operating in the regions covered by the grocery retailer.

These include durum-wheat pasta, egg pasta, sauces, truffles, olive oil, vegetable preserves, organic jam and honey, sweets, toasted barley and liquors.

Fatti Buoni products are available in the retailer's Oasi and Tigre stores, which are located in the Marche, Abruzzo, Lazio, Umbria and Molise regions.

Italian Specialities

Elsewhere, discount supermarket chain Penny Market Italia has relaunched its Cuor di Terra private label line, which includes regional and Italian specialties.


The range's rebranding involved the introduction of a new logo and the addition of information of the provenance of the products.

Cuor di Terra consists of some 40 references ,such as fresh and dried pasta, cheeses and cured meats, with 20 new products to be added in the coming months.

In November, Penny Market Italia also expanded its offer of gluten-free and lactose-free products with a new private label line, Free.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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