During the first seven months of 2016, private label products recorded an increase in sales of 1.8% in value and by 0.9% in volume, a study has found.
As a result, the market share of private label products in the Italian FMCG market reached 18.6%, according to data collected by IRI for a study commissioned by Marca 2017, which takes place in Bologna next January.
There has also been an increase of private label assortments in Italy, which in July, reached an average of 1,384 products on the shelves, with significant growth for the organic (+9.5%) and premium (+11.6%) sectors.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.