Italy’s U2 Opens Temporary Store Dedicated to Private Label

By Branislav Pekic
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Italy’s U2 Opens Temporary Store Dedicated to Private Label

Italian supermarket chain U2 has opened its first temporary store dedicated to its top of the range private label brand "Il Viaggiator Goloso" (the Gourmet Traveller).

The store, located in Belfiore Street in Milan, sells more than 80 new items. They include various types of the Panettone Christmas cake (classic, with exotic fruits, chocolate), fresh filled pasta, pastry lines, festive food as well as other products regularly available in U2 stores.

For Christmas, it is possible to request gift boxes for sweets and wines, while Unes gift cards will be available worth €25, €50 and €100.

All customers who make a picture in the store next to the products and post it on Facebook with the hashtag #NataleViaggiatorGoloso will receive a small gift on the spot.

The 170 m2 “Viaggiator Goloso” temporary store will be open until 6 January 2016.

The “Viaggiator Goloso” private label brand consists of over 350 products, featuring a good quality-to-price ratio.
The U2 supermarket chain is part of Italian retailing group Unes Centro.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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