Private Label

Lidl France Launches Private-Label TV Ad Campaign

By Publications Checkout
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Lidl France Launches Private-Label TV Ad Campaign

Lidl France has launched a new television ad campaign to bolster public awareness of its private-label products, beginning with a commercial featuring its private-label filet steak, reports.

In it, a woman shopping in a Lidl hypermarket is depicted as suspicious as to how a 170-gram filet steak can retail at €3.09. She then begins to imagine the dish one could make using the product.

The next two Lidl France television spots will be for the grocer’s private-label baguette (la rustiguette) and private-label cheese, respectively.

All three commercials emphasise that the German company’s produce is French sourced.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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