Private Label

Monoprix Launches 'Je Suis Vert' Eco-Friendly Range

By Steve Wynne-Jones
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French retailer Monoprix has launched a new eco-friendly brand, 'Je Suis Vert' ('I Am Green'), which includes a range of home care products, including detergents, household cleaners and dishwashing products.

The range has been certified with the Ecocert label, which means that all fragrances used in their composition are of natural origin, while the product formulas themselves contain at least 97% natural ingredients.

The range also features the 'Leaping Bunny' accreditation, which assures customers that the products are not tested on animals, while they are presented in packaging which includes a percentage of recycled PET.

The Je Suis Vert range replaces a previous Monoprix private label range that was certified with the Ecolabel accreditation.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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