Danish meat-alternative producer Naturli' Foods has opened a standalone store in Copenhagen, which will exclusively feature its range of around 40 products.
The company, which made headlines earlier this year with its roll-out of plant-based products at UK retailer Sainsbury's, will also use the store to gauge Danish consumers' reaction to meat alternatives.
'As well as stocking every single one of our products – in Denmark that's over 40 plant based products, it's also where we'll meet our customers and hear what they have to say about the future of plant based foods,' the company wrote on its Facebook page.
Naturli' Foods was founded in 1988, and its range includes everything from snacks to spreads, as well as a range of beverages.
Sainsbury's Roll-Out
At Sainsbury's, Naturli' rolled out 21 plant-based products, including meat-free mince and burgers, which use beetroot to 'bleed' like regular meat.
Commenting at the time, Rachael Matthews, meat-free product development manager at Sainsbury’s, said that the launch was designed to tap into the growing flexitarian movement.
The demand for more alternative meats is rising, and "breadth of choice is extremely important to us and our customers, and we want to provide the same variety for meat lovers and plant lovers alike,” Matthews said.
© 2018 European Supermarket Magazine – your source for the latest retail news. Picture from Naturli' Foods' Facebook page. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
