Danish meat-alternative producer Naturli' Foods has opened a standalone store in Copenhagen, which will exclusively feature its range of around 40 products.
The company, which made headlines earlier this year with its roll-out of plant-based products at UK retailer Sainsbury's, will also use the store to gauge Danish consumers' reaction to meat alternatives.
'As well as stocking every single one of our products – in Denmark that's over 40 plant based products, it's also where we'll meet our customers and hear what they have to say about the future of plant based foods,' the company wrote on its Facebook page.
