Penny Market has relaunched its Valbontà private label line of dairy products, which are made with 100% Italian milk.
The Italian unit of the discount supermarket chain says that it is committed to ensuring products respect Italian traditions and flavours, while at the same time providing consumers the best value for money.
The entire Valbontà range has undergone a rebranding to highlight the distinctive feature of the line - its Italian origins.
This has been achieved through new packaging, which now includes an Italian flag, and the claim "100% Italian Milk".
The range consists of an assortment of over 50 dairy products, ten of which are new, including milk, cream, butter, cheeses, and a selection of products with Italy's Protected Designation of Origin (DOP).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.