DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Private-Label Sales Set New Record High In Italy

By Branislav Pekic
Share this article
Private-Label Sales Set New Record High In Italy

Private-label sales in Italy reached an all-time high of €12.8 billion in 2022, an increase of 9.4% year on year, new data has shown.

The market share for private-label brands increased from 19.8% to 20.8%.

The data was presented in a study undertaken by the European House-Ambrosetti for Italy’s Modern Distribution Association and presented at the Marca 2023 event.

Over the 2013-21 period, private-label companies were found to perform better than the industry average of the food sector.

The positive trend continued in 2022, with seven in ten private-label companies claiming an increase in turnover – 27.1% reported an increase in sales of between 10% and 20%, while 24.1% reported an increase between 20% and 30%.

ADVERTISEMENT

Private-label sales of fresh food and pet care grew both in value and volume (+5.7% and +5.9%, respectively).

Premium Private Label

Sales of premium private-label products increased by 8.9% in value and 2.3% in volume, the data showed.

Elsewhere, functional private-label products increased by 14.2% in value and 6.6% in volume, and organic products grew by 3.9% in value, but dropped by 1.6% in volume.

The mainstream segment, which accounts for 76% of total store brand sales, leads the growth, accounting for 9.8 out of 12.0 points in private-label growth.

ADVERTISEMENT

Price Increases

The study also found that Italian retailers absorbed a significant part of price increases – amounting to €3.9 billion – in 2022.

Italian distribution companies make up 80% of purchases in the agri-food chain through 25,000 sales points. Modern distribution companies generate €155 billion of the chain's €600 billion turnover, with a direct added value of €25.6 billion.

© 2023 European Supermarket Magazine – your source for the latest private-label news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.