Private Label

Spanish Private Label Deliplus Aloe Roll-On Awarded 'Best In The Market'

By Dayeeta Das
Share this article
  • The Organisation of Consumers and Users of Spain (OCU) has selected Deliplus Aloe Moisturizing Roll-On as the best deodorant in its category.

    Retailed in Spain as a private label brand, the product has been recognised as 'the best buy option', because of its high-quality and unbeatable price.

    Priced at only €0.75, the Aloe roll-on offers 48 hours of protection, and the antiperspirant provides a feeling of hydration and softness. The product is made with natural aloe vera extract, which is also rich in protein.

    According to OCU's analysis, the roll-on stands out for its effectiveness and excellent usage results at a very affordable price.

    The study involved 20 users who, for five days, blindly tested ten of the most common deodorants available in Spanish supermarkets.


    In addition, the OCU has highlighted that the Aloe roll-on has successfully passed the anti-flag test and 'has a very safe textile compatibility'.

    OCU, established in 1975, is the oldest consumer organisation in Spain, which currently has more than 305,000 members.

    Behind this successful product is Laboratorios Maverick, a company specialising in innovative development and manufacturing of hygiene and personal care products for private-label brands.

    Firmly committed to consumer satisfaction, the company has the most advanced technology, strong sustainable leadership, and highly qualified scientists.


    Headquartered in Tarragona and with two factories in Spain, it manufactured over 168 million products in 2020.

    The company is part of the Spanish Grupo Ubesol and has a DNA of innovation, sustainability and excellence. It employs around 500 workers and has been certified Gold Ecovadis in 2021.

    For more information, visit

    © 2021 European Supermarket Magazine – your source for the latest retail news. Sponsored post. Click subscribe to sign up to ESM: The European Supermarket Magazine.

    Get the week's top grocery retail news

    The most important stories from European grocery retail direct to your inbox every Thursday

    Processing your request...

    Thanks! please check your email to confirm your subscription.

    By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.