Spar UK has launched 15 SKUs from the Spar Natural range in select stores across the country.
The range caters to customers seeking better healthcare, healthier lifestyles, natural products, and food intolerance solutions.
The product range enables customers to make more informed choices and offers products such as pasta, fruit and nut bars, chocolate blocks, corn cakes, olive oil, and soya milk.
It also includes 12 prompts for shoppers looking to address allergies or following a mindful approach to food and lifestyle, including vegan, vegetarian, and sugar-free.
The prompts are marked by category icons on the packaging for easy identification.
Amrit Rebello, Spar UK senior brand manager, said, "One of the top priorities for consumers in 2021 is healthy eating. This includes all types of free-from food and drink products. The Spar Natural range provides customers with better choices that encompass free-from, organic, and Fairtrade."
The launch of the Spar Natural range in the UK is being supported in Spar stores by POS, Spar Radio, leaflets, and digital, including social media giveaways, the retailer added.
Spar Natural products will be available in participating Spar stores in England, Wales, and Scotland.
"We know this new international range perfectly meets the needs of shoppers looking for health and wellness products. Spar stores will benefit from the incremental impulse and core grocery sales opportunity that this range brings," she added.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.