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Tesco Launches UK’s First 100% Real-Fruit Ice Lolly

Published on Jun 20 2017 12:40 PM in Private Label tagged: Tesco / Fruit Lolly / Healthy Alternatives

Tesco Launches UK’s First 100% Real-Fruit Ice Lolly

Tesco has announced that it has launched the ‘UK’s first-ever real-fruit ice lolly’, just in time for the summer heatwave.

The watermelon ice lolly is being launched as a healthy-alternative summer treat, and the UK retailer believes it to be ‘the first time that a 100% fruit lolly treat has been sold on British high streets’.

'Perfect Accompaniment'

Tesco produce buying manager David Daniels said, “Iced watermelon is the perfect accompaniment to a hot summer’s day.

“These thirst-quenching frozen lollies, made from a real piece of fruit, are a delicious and healthy alternative to a sweet treat for all the family.”

The lollies will be sold in a pack of four, retailing at £2. They will be available in more than 500 Tesco stores across the country.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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