UK supermarket giant Tesco is launching a line of environmentally friendly home-cleaning products under its new private-label range, Eco Active.
The retailer says that in the last year there has been a sharp rise in the demand for eco-cleaning products, with sales rising by nearly 45%.
“Demand for eco-cleaning products in the UK is at an all-time high, with shoppers more aware of how they can protect the planet through informed choices that start in their homes," said Sanjeev Kaushal, household-goods product developer at Tesco.
Tesco says that its new line of products will be at least 50% cheaper than existing branded eco-products.
The range, which is made from plant-based, non-toxic, bio-degradable ingredients, includes washing-up liquid, fabric conditioner, laundry detergent, toilet cleaner and multi-surface cleaner. Additionally, the products are recyclable, with bottles containing up to 45% recycled plastics.
“Customers tell us that they want to buy eco-cleaning products, but they must be effective, affordable, easily available, and independently certified to not harm the environment," added Kaushal.
“They also want complete transparency on how they are produced, the ingredients they contain, and the impact they have on the environment. We believe our new range of products answers all that criteria.”
The Tesco Eco Active range will be available in more than 500 stores across the UK, with prices ranging from £1 to £4.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.