Trace One Webinar: Consumer-Driven Trends And Market Disruptions Impacting Private Brands In Europe

By Steve Wynne-Jones
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Trace One Webinar: Consumer-Driven Trends And Market Disruptions Impacting Private Brands In Europe

Trace One has announced details of a special webinar, taking place on Tuesday 28 February (at 10am GMT), on the topic of ‘Consumer-driven trends and market disruptions impacting private brands in Europe: A discussion on how successful private-brand teams rely on a Product Lifecycle Management (PLM) platform to respond to market demand and achieve positive ROI.’

During the webinar, Trace One’s Don Low, Business Director of North America, and Jules Hollows, Enterprise Business Development Manager overseeing the group’s European offices, will share their expert knowledge of current retail industry trends affecting the North American and European markets, so that you can rise above the noise and keep on track to achieve positive ROI for your organisation.

About The Webinar

This virtual event will explore topics such as:

  • why PLM will help your organisation get ahead in times of rising inflation, unpredictable disruptions to the supply chain, and more aggressive competition, to bring private-label products to market faster;
  • how PLM can safeguard your organisation and enable you to act quickly to satisfy ever-changing legislation and potential loss of brand reputation and customer loyalty in the event of a product recall, sudden changes in global politics, and rising concerns in sustainability; and
  • how PLM is enabling organisations to satisfy growing global demand for transparency in the product lifecycle, where customers are demanding to know more about the products that they buy for political concerns, vested interests in sustainability, and around health and food safety.

The discussion will be 20 minutes long, followed by a live ten-minute Q&A session, which will see the pair joined by Bobby Michael Raymond, Trace One’s Strategic Account Director, with over 17 years’ knowledge of the European market.

Register to find out how PLM can help you bring your private-label business to the next level.


Click here for more information.

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