Billa Czechia has announced the appointment of Marek Doležal as its new chief executive officer.
In his new role, Doležal will be responsible for purchasing, strategic marketing, strategy, expansion, human resources and other related areas, the retailer noted.
He will continue the transformation process of Billa in the country, alongside Andreas Jüterbock (COO) and Vincent van Schagen (CFO), it added.
He will report to Espen B Larsen, a member of the board of directors of REWE International AG.
An Experienced Professional
Doležal previously held several management roles at Tesco in Czechia and Slovakia.
In 2014, he was appointed as head of purchasing at Penny Czechia, while in 2021 he stepped in as the chief operating officer of Penny Romania.
As COO of Penny Romania, he managed purchasing, logistics, supply chain management and administration, quality and audit/store security.
Most recently, he served as the position CEO of Billa Slovensko.
Doležal succeeds Liam Casey, who has stepped down to explore new professional challenges, the company noted.
Casey joined Billa Czechia in July 2022 after having worked at REWE Group in Cologne since 2020 as senior buying director at REWE Group Buying & Penny Germany Fresh Food.
Loyalty Club Feature
In February, Billa Czechia rolled out new benefits that enable customers to collect and use points as part its new loyalty club feature.
Billa club members will have access to a greater selection of discounts and rewards for purchases, cheaper product prices and offers from partner companies.
It also added a number of other options for earning loyalty points on one-off events, such as in the month of the customer's birthday or seasonal loyalty events.
