Carrefour Spain is lowering the price of over 1,000 own-brand products and reducing the cost of a further 600 own- and national-brand products to €0.99.
The price reductions have been applied to the items identified by the company as being the most important and most frequently purchased by customers.
Pricing Policy
All of the reformulated products were tested by over 13,000 consumers in blind tastings to ensure that, besides their nutritional quality, their sensory quality has been improved.
These improvements are a part of the Act for Food programme, which aims to provide customers with high-quality, healthier food items. The initiative forms part of the company's commitment to play a role in introducing healthier food transition for all.
Alexandre de Palmas, managing director, Carrefour Spain, said, "In 2020, we initiated a strategy to ensure savings for all families, and this will continue during the current fiscal year, as we are aware of the importance of price for Spanish customers at this time."
'Customer-Centred Strategy'
Palmas added that the company’s customer-centred strategy contains "a competitive commercial policy that ensures a rapid response to all consumer demands by always offering the widest range of products at the best market price."
In November of last year, Carrefour Spain reformulated the recipes of vegetable drinks sold under its private-label brand Carrefour Sensation.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
