DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Carrefour To Sell Products Via African E-Commerce Platform Jumia

By Steve Wynne-Jones
Share this article
Carrefour To Sell Products Via African E-Commerce Platform Jumia

Carrefour Group has announced that its products will go on sale on African e-commerce platform Jumia Marketplace.

The announcement folllows the signing of a partnership between two of Carrefour’s international partners – Majid Al Futtaim (MAF) and CFAO Retail – with Jumia.

As a result of the partnership, Carrefour products will go on sale in four African markets – Cameroon, Ivory Coast, Senegal and Kenya.

Stronger Presence

‘Thanks to this new Partnership, Carrefour is bolstering its presence in Africa – a continent which is seeing extremely fast growth in e-commerce,’ Carrefour said in a statement.

Carrefour operates via franchises in seven African countries.

ADVERTISEMENT

The Majid Al Futtaim group is a longstanding partner of the group, which operates 250 stores in the middle-East and in Africa, including six in Kenya.

Elsewhere, the CFAO Retail group, which operates in French-speaking African countries, has three stores in Ivory Coast, one in Cameroon, and another scheduled to open in Senegal in the first quarter of 2019.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.