Carrefour To Sell Products Via African E-Commerce Platform Jumia

By Steve Wynne-Jones
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Carrefour To Sell Products Via African E-Commerce Platform Jumia

Carrefour Group has announced that its products will go on sale on African e-commerce platform Jumia Marketplace.

The announcement folllows the signing of a partnership between two of Carrefour’s international partners – Majid Al Futtaim (MAF) and CFAO Retail – with Jumia.

As a result of the partnership, Carrefour products will go on sale in four African markets – Cameroon, Ivory Coast, Senegal and Kenya.

Stronger Presence

‘Thanks to this new Partnership, Carrefour is bolstering its presence in Africa – a continent which is seeing extremely fast growth in e-commerce,’ Carrefour said in a statement.

Carrefour operates via franchises in seven African countries.


The Majid Al Futtaim group is a longstanding partner of the group, which operates 250 stores in the middle-East and in Africa, including six in Kenya.

Elsewhere, the CFAO Retail group, which operates in French-speaking African countries, has three stores in Ivory Coast, one in Cameroon, and another scheduled to open in Senegal in the first quarter of 2019.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine

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