Italian retailer Conad has renewed its annual campaign – Bassi & Fissi – to reiterate its commitment to offer quality essential everyday products at low and fixed prices.
Launched in 2013, the retailer has been renewing the Bassi & Fissi campaign every year to include more items.
The initiative aims to support the purchasing power of families without compromising on quality.
This year, it comes at a time when inflation is affecting the consumption patterns of Italians.
The campaign includes digital, press, radio, and TV components.
'Sustainability Strategy'
Francesco Avanzini, general manager of Conad, said, “Conad has always supported people and communities, the core of the brand's sustainability strategy. It does so especially in this context of the economic crisis in which families feel under pressure due to price increases.
"This is why we are renewing, as we have done for the last eight years, our Bassi & Fissi basket, a structural plan that pays the utmost attention to quality and convenience and that allows us to accompany 10 million families who choose these products to save money on their shopping every week.”
Currently, the Bassi & Fissi campaign covers hundreds of products with an average discount of 26%, resulting in an estimated average annual saving of €1,500 per family.
Conad also supports savings in non-food-oriented services through offers in Conad concept stores, guaranteeing quality and convenience alternatives in fuel dispensers, para pharmacies, opticians and pet stores.
The retailer has recorded a 6% increase in sales during 2021, to €16.9 billion, a period in which it 'consolidated its leadership position' in the Italian grocery market, according to its management team.
© 2022 European Supermarket Magazine – your source for the latest Retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
