Portuguese food retailer Continente has announced that it has been recognised as a ‘COVID SAFE’ brand by the auditing firm, APCER.
The retailer also claimed that it was the first food distribution brand in Portugal to earn this recognition.
Organisations that comply with the guidelines of the health and labour authorities in the context of the COVID-19 pandemic qualify as ‘COVID SAFE’ brands.
APCER has developed the concept and it conducts the audits before declaring a brand ‘COVID SAFE’.
Continente stores were evaluated through an independent audit process that considered more than 300 parameters around the implementation of procedures and practices in compliance with official guidelines.
The retailer followed the recommendations of national and international authorities related to the pandemic, including that of the General Directorate of Health.
It has also outlined a contingency plan with several possible scenarios to deal with the situation, as it evolved in the country.
The Portuguese government identified food distribution as a critical service during the pandemic.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.