Discounter Pepco In Price Pledge As First-Half Sales Rise

By Steve Wynne-Jones
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Discounter Pepco In Price Pledge As First-Half Sales Rise

Pepco Group, owner of European discount retailer brands Pepco, Poundland and Dealz, pledged to 'protect prices' for cash-strapped shoppers, as it reported a 17.5% increase in first-half revenue, driven by new store openings.

The group, which listed on the Warsaw stock market last May, said it would continue to drive its growth agenda while cutting the costs of doing business.

Offset Inflation

"This will enable us to offset the majority of our input inflation, allowing us to protect prices for our cost-conscious customers," said interim chief executive Trevor Masters.

He cautioned that the market Pepco operates in is likely to stay volatile in the near term, because of inflationary pressures and the conflict in Ukraine, which borders three of the company's largest operating territories.

Britain's inflation hit a 30-year high of 7% in March, with households facing the biggest cost-of-living squeeze since records began in the 1950s.


In the 19-country Eurozone it surged to 7.5% in March, hitting another record, with months to go before it is set to peak.

Half-Year Revenue

Pepco said revenue totalled €2.37 billion in the six months to March 31 as it opened 192 new stores, taking the total to 3,696 across 17 countries.

It said like-for-like sales growth was 5.3%, driven by growth of 12.1% in the second quarter.

Pepco, which does not trade online bar a small Poundland trial, forecast first-half core earnings (EBITDA) within a range of €342 million to €350 million.


"Within this range, the group remains on track to meet guidance for the full year in the absence of any further significant deterioration in the macro environment," it said.

Masters succeeded Andy Bond, who stepped down for health reasons at the end of March.

News by Reuters, edited by ESM – your source for the latest retail news. Click subscribe to sign up to ESM: European Supermarket Magazine.

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