The data for the P10 period has E. Leclerc on 22.8% market share, thanks to a growth in traffic in its physical store network (+0.5 percentage points) and an additional 280,000 consumers shopping with the banner in September.
Aldi On The Move
The second-fastest growing supermarket in the period was discounter Aldi, which captured 2.7% of the market in the P10 period, a 0.2 percentage point increase. Aldi recruited an additional 386,000 new buyers in P10, Kantar said.
Elsewhere, fellow discounter Lidl gained 0.1 percentage points to sit on 7.4% market share, while Carrefour also gained 0.1 percentage points to hold 20.0% of the market.
Carrefour's hypermarket channel gained an additional 0.1 percentage points in market share in the period, with an additional 140,000 shoppers passing through its doors.
French Households Increase Spending
Overall, the typical French household increased its expenditure by 6.8% in September 2022 compared to the same month the previous year, visiting stores more often (+0.4 percentage points compared to the corresponding period the previous year).
In addition, the average basket was higher on a value level compared to last year, by €0.30 per basket, the research firm said,
Kantar's data is sourced from a sample of 20,000 Worldpanel panellist households, and measure spend in hypermarkets, supermarkets, discounters, proximity stores and online.