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E. Leclerc Consolidates Lead In French Grocery Market: Kantar

By Steve Wynne-Jones
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E. Leclerc Consolidates Lead In French Grocery Market: Kantar

French retail market leader E. Leclerc has reported a 0.4 percentage point increase in market share in the period from September 5 to October 2, new data from Kantar has found.

The data for the P10 period has E. Leclerc on 22.8% market share, thanks to a growth in traffic in its physical store network (+0.5 percentage points) and an additional 280,000 consumers shopping with the banner in September.

Aldi On The Move

The second-fastest growing supermarket in the period was discounter Aldi, which captured 2.7% of the market in the P10 period, a 0.2 percentage point increase. Aldi recruited an additional 386,000 new buyers in P10, Kantar said.

Elsewhere, fellow discounter Lidl gained 0.1 percentage points to sit on 7.4% market share, while Carrefour also gained 0.1 percentage points to hold 20.0% of the market.

Carrefour's hypermarket channel gained an additional 0.1 percentage points in market share in the period, with an additional 140,000 shoppers passing through its doors.

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French Households Increase Spending

Overall, the typical French household increased its expenditure by 6.8% in September 2022 compared to the same month the previous year, visiting stores more often (+0.4 percentage points compared to the corresponding period the previous year).

In addition, the average basket was higher on a value level compared to last year, by €0.30 per basket, the research firm said,

Kantar's data is sourced from a sample of 20,000 Worldpanel panellist households, and measure spend in hypermarkets, supermarkets, discounters, proximity stores and online.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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