Subscribe Login

European Grocery Market Grows At Fastest Rate In Three Years

By Publications Checkout
Share this article
European Grocery Market Grows At Fastest Rate In Three Years

FMCG sales in Europe rose by 3.7% in the second quarter of 2017, the highest level for three years, according to new data from Nielsen.

Looking at grocery retailers across 21 European countries, the growth figure reflected a 2% increase in the prices shoppers paid, and a 1.7% increase in the volume of items they bought.

“This more buoyant FMCG market across Europe is a reflection of four key factors,” said Olivier Deschamps, Nielsen's senior vice president for retailer services Europe.

“Improving economic conditions, particularly in the likes of France and Spain, falling unemployment in a number of countries, consumer confidence rising to its highest level in years as well as inflation remaining under control. The timing of Easter also played a bit-part role but the dashboards are all green at the moment.”

Quarterly Performance

Turkey had the highest year-on-year growth during the second quarter of 2017 (+14.2%), followed by Slovakia (+9.3%), and Austria (+6.7%). At the other end of the spectrum, Switzerland (-0.7%), Denmark (+1.2%) and Greece (+1.9%) saw the smallest growth.


In the big five Western European markets (Italy, France, Spain, UK, Germany), Italy recorded the highest level of growth (+4%), followed by France (+3.2%). Germany recorded the lowest growth in this group (+2.3%), and the fifth lowest among all 21 countries studied.

“With GDP growth across Europe projected to remain at around 1.75% in 2017 and, assuming no major political or economic shocks over the next six months, the outlook for the grocery market for the rest of year is a continuation of Southern Europe’s sales recovery and Northern Europe’s volume growth,” said Deschamps.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.