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French Retailer Leclerc Relaunches Cookware Recycling Programme

Published on Jul 25 2018 9:00 AM in Retail tagged: Trending Posts / France / E.Leclerc / Leclerc / Recycling

French Retailer Leclerc Relaunches Cookware Recycling Programme

French retailer Leclerc has announced it will be relaunching its cookware recycling programme for the sixth consecutive year.

The group says that the initiative has allowed for the recycling of more than 200 tonnes of aluminium since its inception.

Each year, more than 6,000 tonnes of cookware are discarded by French households, according to the retailer.

Launched in 2012, the 'Les Ecogagnants' (The Ecowinners) programme aims to incentivise customers to bring back used cooking implements such as pans or skillets.Leclerc said that for each of these items collected between the 4 and 6 of October, it will give a 50% discount on an equivalent new product in the 'So Recycled' line of cookware by the French brand Téfal.

As the name implies, this new line of products is made from 100% recycled aluminium, and is sold exclusively at Leclerc supermarkets and hypermarkets.

Reducing Carbon Emissions

According to Leclerc, it has collected 463 tonnes of used cookware and repurposed 204 tonnes of recycled aluminium, resulting in 256,231 new products since 2012.

The group says that creating products from recycled aluminium requires up to 20 times less energy, and can reduce overall greenhouse gas emissions by as much as 90%.

Leclerc said on Monday it planned to start selling electricity to French households in the autumn, targeting a market share of 10% by 2025.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.

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