Lidl Belgium has announced plans to open 23 new stores in the country by the end of February 2022.
The initiative is expected to create 500 new jobs in the country.
The plan includes, among others, four new supermarkets in Mechelen and Sint-Niklaas.
Lidl is remodelling existing stores in nine Belgian cities, including Wallonia and Brussels, and it also plans to relocate 10 older stores.
Expansion Strategy
The project is part of Lidl's expansion strategy to open larger sales outlets offering more products and allowing customers to shop from stores that are closer to home.
The retailer is also focusing on expanding its range of fresh products from local suppliers.
"We pay extra attention to local products. The Belgian consumer appreciates this. Half of our fruit and vegetables and 90% of our meat come from Belgium. 100% of our milk and eggs come from our country," explained Isabelle Colbrandt, spokesperson for Lidl.
Store Launch
The retailer has opened two new stores in Zottegem and Virton this month and plans to open another four in Retie, Beaumont, Aubange and Tongeren on 24 February.
Later in the year, it will open new supermarkets in Sint-Genesius-Rode, Wemmel, Tournai, Bouffioulx, Morlanwez, Dilsen-Stokkem, Willebroek, Couvin, Jumet, and Marcinelle.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
