Lidl The Big Winner In Latest French Market Share Figures
Discounter Lidl was the big winner in the latest market share figures for the French market, published by Kantar.
The retailer saw a 50-basis-point increase in value sales, to sit on 5.9% market share in the period from 13 May to 9 June (P6), attracting 460,000 new shoppers over the four weeks therein.
According to Kantar, Lidl has been steadily increasing its customer numbers since the start of the year, and also retaining shoppers.
Other positive performers included Système U, which reported a 30-basis-point gain in the P6 period, to hold 10.8% market share. Système U has attracted an additional 170,000 shoppers, Kantar noted.
Market leader E.Leclerc, meanwhile, reinforced its position at the top, with a 30-basis-point increase, to leave it on 21.7% market share.
Store growth has contributed two thirds of its increase in sales, while its Drive network has contributed one third.
Another retailer that has seen gains in the most recent period is Groupement Les Mousquetaires, which was up ten basis points, to 15%.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.