The German hard discounter Lidl will push its made-in-France line for seven days.
Its French outlets will be subject a large-scale promotional campaign designed to drive products of French origin, according to the prominent daily newspaper Le Monde.
The grocer has produced a catalogue of some 39 pages for the benefit of Lidl customers and potential customers in France. This is divided into two parts – one showing the meat, biscuits, soups etc. which are to be discounted, and one showing French cooking equipment and utensils which will have their prices slashed.
The products in question will be on sale from 25 February to 3 March.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
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