Metro Italia Expands In Sardinia With Olbia Store Plans

By Branislav Pekic
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Metro Italia Expands In Sardinia With Olbia Store Plans

Wholesaler Metro Italia has announced plans to open its third store in Sardinia in the spring of 2025, catering to the booming tourism and hospitality industry in the region.

The new store, which is located in Olbia, will boast a range of improved services to handle larger product volumes and boost efficiency.

Customers will be able to benefit from a multi-channel offering, including cash-and-carry services, direct delivery to restaurants, and Mercato Online, an online marketplace for non-food SKUs, which offers more than 100,000 gastronomy items.

Commitment To Sardinia

The investment aligns with Metro Italia's commitment to Sardinia, a region known for its tourism and boasting significant growth in HoReCa employment. The company already partners with 95 Sardinian businesses to offer a wide selection of local products.

Metro's turnover in Sardinia grew by 8% in the 2022-2023 financial year, compared to 2021-2022, the company said.


With this new addition, Sardinia will become the region in Central and Southern Italy with the second-highest number of Metro Italia stores, following Lazio. The new store will join existing locations in Cagliari (since 1996) and Sassari (since 2005).

Logistics Investment

This Sardinian investment follows the recent announcement of a new 9,000-square-metre logistics platform dedicated to food service distribution, which is set to open in spring 2025 in Pontedera (Pisa), Tuscany.

Metro Italia operates in 16 regions of Italy with 49 stores, around 4,000 employees, and 200,000 customers. Its online platform, Mercato Online, generated €1.5 million in turnover in 2022, cementing Italy as the fastest-growing market for this new channel in its first quarter of operation.
Metro is also committed to achieving carbon neutrality by 2040 and reducing food waste by 50% by 2025.
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