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Retail

Switzerland's Migros Develops Beverage Using Artificial Intelligence

By Branislav Pekic
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Switzerland's Migros Develops Beverage Using Artificial Intelligence

Swiss retailer Migros has developed a beverage SKU using artificial intelligence, which it says is a first among retailers in the world.

Switzerland-based soft drink manufacturer Vivi Kola developed the beverage with the help of ChatGPT, generative AI programme Midjourney and real-time 3D creation tool Unreal Engine.

Vivi Nova is a refreshing drink made from water, lime juice, haskap berry juice, ginger juice, powdered chicory root and brown sugar, Migros said.

As part of the development process, ChatGPT selected the ingredients, explaining that ‘haskap berry juice protects against cell damage, lime juice boosts immunity, and chicory root powder promotes digestion.’

Midjourney took care of the design, in collaboration with Unreal Engine, while AI created a recipe that captures current trends in beverages.

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A Vegan Drink

Vivi Nova is a vegan drink with reduced sugar content, while the haskap berry juice gives it a unique character, the retailer said.

However, the input of experienced human personnel was required to calculate the product's nutritional values, as this was too much of a task for AI, the retailer noted.

The development of Vivi Nova, from conception to the drink itself, took only two days, while the bottling facility in Eglisau (Zurich) enabled quick testing and bottling of the product.

Vivi Nova is now available branches of the Migros Cooperative Zurich as well as throughout Switzerland on Migros Online.

© 2023 European Supermarket Magazine – your source for the latest Technology news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

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