Nova Coop Trials New Proximity Store Format

By Branislav Pekic
Share this article
Nova Coop Trials New Proximity Store Format

Italian regional cooperative Nova Coop has opened the first two stores under its new urban proximity format.

The two InCoop branded stores are located in Turin, on Corso Inghilterra (with a sales area of 207 square-metres), and on Via Madama Cristina (163 square-metres).

Total investment in the stores amounted to €2.8 million, including the purchase of the premises, the construction site and the fitting out operations.

The InCoop stores are planned for densely populated areas, whether residential, working, or with high commercial attraction, with a strong footfall and proximity to public transport stops.

Each store offers around 2,500 SKUs, while among the highlights of each will be fresh bread, made with sourdough and baked daily by the bakers of Coop hypermarkets.


A Complementary Offer

The idea behind the assortment choices is to provide consumers with a complementary offer to the online shopping channel on the Coopshop portal.

With this in mind, Ernesto Dalle Rive, president of Nova Coop, said that the new proximity stores "represent a further piece of the multi-channel development approach that is at the heart of our strategy".

According to Dalle Rive,, the launch of the new banner will meet the needs of an evolved and competitive market, such as that of northern Italy.

The first two stores will help the company understand if and how to make more investments in the near future.


Nova Coop’s network currently comprises 65 stores in Italy’s Piedmont region and three in Lombardy. It includes 16 hypermarkets, 51 supermarkets and superstores, and the Turin-based concept store, Fiorfood.

The double store opening comes only days after the general assembly of the cooperative approved the 2022 results, which saw revenues from sales and services amounting to €1.15 billion, with a net profit of €7.27 million.

© 2023 European Supermarket Magazine – your source for the latest Retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.