Danish retailer REMA 1000 has announced plans to remove all disposable plastic containers and utensils from its shelves, and replace them with reusable items made from durable plastic, which can be used multiple times.
Commenting on the move, purchasing and marketing director at REMA 1000, Anders Jensen, said, “With the initiative, we want to contribute to a movement away from the use-and-throw-away culture.
“At the same time, we want to make a positive contribution to the environment by reducing the amount of waste generated, and helping customers choose a better alternative.”
The new items are now on the shelves of REMA 1000 across the country, and consists of plates, bowls, cutlery and cups, as well as glasses for water, beer, wine and liquor shots.
REMA 1000 collaborated with Danish environmental organisation Plastic Change to formulate the company’s packaging and plastics strategy.
Plastic Change is a Danish environmental organisation focused on creating a waste-free society, by promoting a reduction in the production of plastic and highlighting recycling solutions.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.