Subscribe Login
Retail

S Group Extends Christmas Opening Hours At Prisma Stores

Finnish retailer S Group has announced that it is extending the opening hours at several of its Prisma supermarkets ahead of the christmas season.

Additionally, nine of its stores will remain open 24 hours a day from 15 December, to facilitate last-minute shopping.

"The end of the year is a stressful time for many," said Ilkka Alarotu, senior vice president of S Group.

"More than two million Finns can now decide what is the best time to do their Christmas shopping."

Russian Expansion

Elsewhere, Lebensmittel Zeitung reports that S Group plans to open up to 20 new Prisma stores in St. Petersburg and Leningrad by 2022.

The retailer currently operates six hypermarkets and ten supermarkets in the St. Petersburg region, but is said to be searching for additional locations.

"We hope to open new stores as early as 2018," said Jarmo Paavilainen, CEO of Prisma.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days