Serbia has introduced a new trademark to promote locally produced goods as well as products that use more than 80% of Serbian ingredients and manufacturing processes.
Launched by the Serbian Chamber of Commerce, the Čuvarkuća – Stvarano u Srbiji (The Housekeeper – Created in Serbia) trademark aims to support local produce and producers and also raise awareness about the importance of buying products made in Serbia.
Guarantee Of Quality And Origin
It will support domestic producers by giving them more exposure as well as guaranteeing the origin and superior quality of the products.
Manufacturers applying for the label will be required to provide consumers information about the production processes and quality of raw materials used in the products.
All producers and manufacturers, both Serbian and foreign-owned, are eligible to apply for the trademark.
Fruit processing company Nectar Group was one of the first to apply for the trademark for two of its products – cherry juice from south Serbia and raspberry juice from western Serbia (Arilje).
The company also plans to apply for the trademark for its apple and peach juice and tomato puree.
The Serbian Chamber of Commerce has invited the Miklop dairy to apply for the trademark for their dairy products produced traditionally from local resources.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.