Italian discounter Todis, owned by the Pac2000A Conad cooperative, closed 2023 with a turnover of €1.17 billion, reflecting a 16% increase in sales (+5.5% on a like-for-like basis).
This growth was fueled by a notable network expansion, particularly in the Lazio region. The retailer opened 38 new stores in 2023, including the acquisition of the 25-store Fresco Market network (former Tuodi'), in which it invested more than €40 million.
Rome Presence
This strategic move solidified Todis' position as one of the leading grocers in Rome, capturing a 37.5% share in the discount channel (28.1% in the Lazio region).
Todis' overall market share also climbed from 4.1% to 4.3%. Over the past five years (2019-2023), its cumulative turnover has grown 58.8%.
Private-Label Penetration
Todis continues to emphasise its private label strategy, which represents a major segment of its total sales (over 65% by volume). The retailer currently offers more than 2,500 private-label items.
Elsewhere, the company is actively implementing energy-saving measures. This includes direct investments in energy-efficient solutions for its stores and facilitating access to subsidised credit lines for affiliated store owners to invest in energy-saving upgrades.
Todis has ambitious plans for 2024, with an additional 24 stores planned, along with 26 renovations to existing locations, investing around €20 million. In addition, it is also developing a digital loyalty program to enhance customer engagement.
According to chief executive Massimo Lucentini, the retailer's aim is to reach a market share exceeding 4.5% and increase its revenue by 6% to 8%. However, he acknowledges that inflationary pressures and market dynamics could affect its overall sales growth.
Todis continues t0 develop its business within a franchising formula, with 313 stores distributed throughout central-southern Italy.
