UK Retailer Morrisons Announces Further Price Cuts

By Reuters
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UK Retailer Morrisons Announces Further Price Cuts

British supermarket Morrisons said it is cutting the prices of 47 products by an average of over 25%, in another sign that a surge in inflation might be set to abate.

Prime Minister Rishi Sunak's key economic pledge to halve inflation in 2023 has been undermined by persistently high food inflation, which was running at over 19% in April, according to the most recent official data, and 17.2% in May, according to industry data.

Any signs that it could abate or even reverse in the coming months are being closely watched by the Bank of England, lawmakers and consumers ground down by a cost of living crisis into its second year.

Price Cuts

Morrisons, Britain's fifth largest supermarket group, said products subject to the latest price cuts included beef mince, ham, tomatoes, spinach and wholemeal pittas.

It said a pledge to hold the new prices for at least eight weeks represented an investment of £26 million (€30.5 million).


Read More: Why Is UK Food Inflation So Stubbornly High?

Food Inflation 'Has Peaked'

On Friday, market leader Tesco said Britain's food inflation has peaked.

Also last week, Asda, the No. 3 player, froze the prices of over 500 products until the end of August, No. 2 Sainsbury's reduced the price of toilet paper, and upmarket grocer Waitrose reduced the price of over 200 products.

More light will be shed on grocery inflation when market researcher Kantar provides its latest reading on Tuesday and official data for May is published on Wednesday.

News by Reuters, edited by ESM – your source for the latest retail news. Click subscribe to sign up to ESM: European Supermarket Magazine.

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