Waitrose Tops In Eyes Of UK Shoppers, Which? Study Says

By Steve Wynne-Jones
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Waitrose Tops In Eyes Of UK Shoppers, Which? Study Says

A study by consumer group Which? has named Waitrose has the most popular store in the UK. The study of 7,004 people asked them to rate nine of the biggest grocers in the UK, and the seven biggest online retailers.

Waitrose topped the list, with a customer score of 74%, with respondents indicating that they 'loved its superb food and easy-to-navigate stores'.

Marks & Spencer placed second (73%), with respondents noting the 'quality of its own-label and fresh food'. Interestingly, Aldi and Lidl placed joint third, both garnering a score of 72%.

Asda, with a customer score of 62% and Tesco, with a score of 66%, came bottom of the pile.

Iceland was deemed the best online grocer, with a score of 77%, while Ocado placed second, with a score of 76%. Incidentally, Waitrose placed last in terms of online, with a score of 71%, tied with Asda and Sainsbury's.


‘With concerns over rising prices the competition among supermarkets is fiercer than ever," said Richard Headland, Which? magazine editor. ‘While value for money remains a top priority, in-store appearance and the availability of quality and fresh products can also go a long way to satisfying shoppers’ needs.’.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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