Spanish retailer Eroski has announced that it is introducing a new collaborative platform to manage relationships with its suppliers.
Developed with big data company IRI, the new platform is based on data sharing between retailers and suppliers, and aims to offer better service, choice, and price for customers.
IRI's technology has already been implemented in over 400 platforms in the US, the UK, Germany, and Italy, but this is the first time that it will be introduced in the distribution sector in Spain.
"The challenges facing consumption and distribution in the coming years are absolutely transformative and demand solutions that often go beyond the limits of today's companies," said Beatriz Santos, Eroski's commercial director.
"We have a recognised capacity to establish alliances, and we believe that this technological alliance with IRI sets the stage for building a new future in collaborative relationships with our suppliers."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.