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Kroger, Ocado Unveil Location Of New CFC

By Dayeeta Das
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US retailer Kroger has announced that Phoenix, Arizona will house its newest high-tech customer fulfilment centre (CFC).

Kroger has partnered with Ocado to accelerate its ability to meet customers' demands through automated warehouse facilities equipped with digital and robotic capabilities.

In November of last year, the retailer announced plans to construct a new customer fulfilment centre in association with Ocado but did not disclose the location.

'A Game-Changing Ecosystem'

Luke Jensen, CEO of Ocado Solutions, said, "With Kroger, we are developing a game-changing ecosystem for serving online grocery to customers across the United States.

"Powered by Ocado's state-of-the-art, proprietary technologies, this site will be crucial in bringing unrivalled online grocery experiences to homes across Arizona and wider geographies."


The 200,000 square-foot CFC is expected to become operational 24 months after the site breaks ground, Kroger added.

The facility will support customers across Arizona and create hundreds of new jobs in the region.

'Global Centre Of Innovation'

Mayor of Phoenix, Kate Gallego, commented, "Phoenix is a global centre of innovation with the experienced workforce and tech ecosystem that makes it a perfect location for Kroger's customer fulfilment centre.

"We are excited to see the potential of an estimated 700 jobs within its first five years of operation.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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