Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Supply Chain

Tesco Partners With Yeo Valley To Help Tackle Food Waste

Tesco and Yeo Valley have joined forces to create a new yogurt variety to help tackle food waste and support food redistribution charity FareShare.

This is the latest move by the retailer in its bid to reduce food waste from farm to fork.

Tesco partnered with organic dairy Yeo Valley, and UK organic fruit grower Adam Wakeley, to create a new Apple and Custard Left-Yeovers yogurt, which helps to tackle food waste.

The yogurt uses visually imperfect apples to create the seasonal flavour.

The Left-Yeovers range, which has been championed by Tesco in recent months, helps to prevent food waste by using surplus fruit from the Yeo Valley storerooms, and also raises money for a very important cause, with 10p from every pot sold donated to food redistribution charity, FareShare.

It is hoped up to £7,000 will be raised to help with the redistribution of fresh, quality, surplus food to charities and community groups across the UK, which is then transformed into nutritious meals for vulnerable people.

Previous Left-Yeovers flavours have included Strawberry & Fig, Plum & Custard and Banoffee, and raised £20,000 for FareShare so far.

Tesco’s commercial director for fresh food Matt Simister said: “Left-Yeovers is a great tasting yogurt with a clear mission – to help tackle food waste by using the whole of our growers’ organic crop.

“This project is a brilliant example of how we and our producers are taking a creative approach to reducing food waste, at every step of the journey of our food.”

Adrian Carne, joint managing director of Yeo Valley, said: “Our Apples and Custard yogurt is made with organic Santana fruit grown in Gloucester. The juicy apples are blended with a creamy custard yogurt made in our Somerset dairy.

“Made with quality produce, this will be a real treat for customers and through this fantastic partnership with Tesco, it will also help people in their community.”

Four years ago Tesco pledged to help reduce food waste right across the food chain and has set a target of insuring no food safe for human consumption goes to waste inside its UK operations by the end of 2017.

The new collaboration between Tesco, Yeo Valley and Adam Wakeley builds on the success of a similar initiative it developed with their ready meals and potato producers, which turns misshapen potatoes which would otherwise have gone to waste, into mashed potato for ready meals.

© 2017 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days