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Unilever Chief Hits Out At 'Woke-Washing' In Brand Campaigns

Unilever chief executive Alan Jope has hit out at brands engaging in 'woke-washing' in their marketing campaigns – in other words, brands promising t...

Unilever To Pick 'Trusted Publishers' For Digital Advertising

Unilever, one of the world's biggest advertisers, will pick a network of "trusted publishers" with which to spend most of its marketing budget, i...

Advertising Spend Decreased In Italy In January: Nielsen

Advertising investment in the food sector increased by 4.9% in Italy in January, compared to the same month last year, reports news portal affaritalia...

Walmart Seeks Ad Business Boost In Fight With Amazon

Walmart Inc will consolidate advertising sales for its stores and websites, it said on Tuesday, aiming to boost profits from an untapped business as t...

Advertising Spend Rises In Italy In 2018: Nielsen

Advertising investment in beverages and alcoholic drinks increased by 11.3% in Italy in 2018, compared to the previous year, while ad spend in the food sec...

WPP To Spend Almost £300m To Reboot World's Biggest Ad Group

WPP will spend £300 million (€332 million) over three years and cut 2,500 jobs as new boss Mark Read seeks to return the world's biggest adverti...

WPP Combines JWT Ad Agency With Digital Arm Wunderman

WPP is merging its famous JWT agency with its digital outfit Wunderman in the most high-profile move by the world's biggest advertising group to simplify i...

Retailers Set Sights On Facebook, Google Ad Revenue

People with hay fever hate dust. That was the premise of a marketing drive launched by British vacuum cleaner maker Dyson with U.S. retailer Target Corp....